In this project, we were approached by a travel company called "JMK Travel" to develop a brand identity that reflected their commitment to providing luxury experiences within Mykonos.
The client's goal was to create a brand identity that would resonate with luxury consumers and help position their business as a leader in Mykonos travel services. Objectives included building a new website, whilst rebranding JMK to drive customer engagement.
Our approach was to create a brand identity that communicated the prestige pedigree of JMK whilst highlighting their authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
One key lesson learned from this project was the importance of aligning brand identity with business values and goals.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.
