In this project, we were approached by a startup called "Rent-A-Cleaner" to develop a new brand identity that reflected their commitment to providing high quality cleaning to the most prestigious areas and companies within central London.
The clients goal was to make a new website, rebrand and make new flyers but they did not have an idea of how they would want their website to look…that's where our experience and expertise come in! Objectives included building and designing a whole new website, where we added the ability to book a service directly through the site.
Our approach was to brand the business in a way which best reflects its commitment in their market, related to their target audience. We also had the task of increasing customer bookings which increased by 10x just one day after the websites launch!
One key lesson learned from this project was the importance of call to action buttons for the business, this increased the business bookings instantly. 10x.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints. Service based businesses should have beautiful websites too! First impressions matter.
